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November 22, 2019
Development / Media

Project description:

01.Referral Programs:

Implemented a referral program that incentivized existing users to refer their friends and colleagues to sign up for landr.com. Offered rewards or discounts to both the referrer and the new user to encourage participation.

02.Content Marketing:

Developed a content marketing strategy that focused on creating valuable, informative, and engaging content related to music production, audio mastering, and related topics. Helped attract and engage the target audience, drove organic traffic to the website, and positioned landr.com as a trusted resource in the industry.

03.Social Media Marketing

Leveraged social media platforms where the target audience spent their time. Shared compelling content, behind-the-scenes peeks, success stories, and tutorials to engage with the audience and encourage them to visit landr.com.

04.Influencer Marketing

Collaborated with influential musicians, music producers, or industry experts who had a substantial following and influence within the target audience. Partnered with them to create content, tutorials, or reviews featuring landr.com and leveraged their reach to increase brand awareness and drive traffic.

05.User-generated Content:

Encouraged users to create and share content related to their experiences using landr.com. This included testimonials, case studies, before-and-after examples, or even user-generated tutorials. User-generated content helped build social proof, increased trust, and attracted new users.

06.A/B Testing and Conversion Optimization:

Continuously tested and optimized the website’s design, landing pages, and user flows to maximize conversion rates. Used A/B testing to experiment with different headlines, call-to-action buttons, layouts, and other elements to identify what resonated best with the audience.

07.Email Marketing:

Built an email list of interested prospects and existing users. Sent out regular newsletters with valuable content, product updates, exclusive offers, and personalized recommendations. Personalization and segmentation helped improve engagement and conversion rates.

08.Partnerships and Collaborations:

Sought partnerships with complementary products or services in the music production industry. This included instrument manufacturers, recording studios, music schools, or other software providers. Collaborative promotions, joint webinars, or bundled offerings helped reach new audiences and increased brand exposure.
Each growth hacking strategy was tailored to the specific business goals, target audience, and available resources. Continuous measurement and analysis of the results helped identify what worked best for landr.com, leading to data-driven decisions to optimize the growth hacking strategies.

Skills and deliverables:

Change Management
Management Consulting
Outbound Sales
Product Analytics
Product Strategy
Product Roadmap
Design Thinking
Agile Project Management
Product Development
Product Management
Product Design
Google Slides
Business Presentation