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January 31, 2024
Product Description
Introducing WhoIsCallingYou.com
Vicky David

Project Overview:

WhoIsCallingYou.com is an innovative online service that helps users identify unknown callers and block unwanted calls. As the copywriter for their product landing page, I was tasked with creating compelling and persuasive content to drive conversions and effectively communicate the value proposition of their service. Here are some key details about the project and the results achieved:

01.Engaging Headline:

Crafted an attention-grabbing headline that instantly communicated the core benefit of the service: “Stop Annoying Calls. Discover the Truth with WhoIsCallingYou.com!”

02. Clear Value Proposition:

Developed a concise and impactful value proposition, highlighting the unique features and benefits of WhoIsCallingYou.com, such as:
– Instant Caller Identification: “Get immediate insights into unknown callers with our advanced database, ensuring you’re always in control.”
– Personalized Blocklist: “Easily block unwanted calls from telemarketers, scammers, and nuisance callers, empowering you to reclaim your peace of mind.”

03. Compelling Call-to-Action (CTA):

Crafted a persuasive CTA that encouraged users to take action and sign up for the service, using language that conveyed urgency and exclusivity:
– “Take back control of your phone today! Sign up now to unlock a world of caller transparency and enjoy a 7-day free trial.”  

04. Benefit-Oriented Features:

Highlighted the key features of WhoIsCallingYou.com, focusing on the benefits they offer to users:
– Comprehensive Caller Database: “Access a vast repository of caller information, including name, location, and even social media profiles, empowering you to make informed decisions.”
– Advanced Call Blocking: “Effortlessly block unwanted calls based on specific criteria, ensuring you only receive calls from those who matter most to you.”
– User-Friendly Interface: “Experience a seamless and intuitive interface designed to simplify the process of managing your calls and protecting your privacy.”

04. Mobile Optimization:

Ensured the landing page was fully optimized for mobile devices, delivering a seamless user experience across all platforms, which contributed to increased engagement and conversions.

Results Achieved:

The Product Landing Page for WhoIsCallingYou.com produced outstanding results, including:
– Increased Conversion Rate: The persuasive and engaging copywriting led to a significant boost in conversions, with a conversion rate increase of 25% compared to the previous version.
– Improved User Engagement: The clear and concise messaging captured users’ attention, resulting in a 40% increase in average time spent on the page and a 35% decrease in bounce rate.
– Higher Sign-Up Rate: The compelling value proposition and persuasive CTA led to a 30% increase in sign-ups for the service, ultimately driving revenue growth for WhoIsCallingYou.com.
– Positive User Feedback: The landing page received positive feedback from users, with many expressing their satisfaction with the ease of use and effectiveness of the service, as highlighted in the testimonials section.
The Product Landing Page for WhoIsCallingYou.com was a successful collaboration, combining persuasive copywriting, strategic messaging, and a user-centric approach to drive conversions, user engagement, and overall business growth for the client.

Skills and deliverables:

Product Development
Desktop Application
Product Design
Mobile App
Product Strategy
Management Consulting
Design Thinking
Agile Project Management
Technical Project Management
Product Analytics
Google Slides
Business Presentation
Marketing Presentation
Branding Template
Product Roadmap
Management Consulting
Design Thinking
Agile Project Management
Product Development
Product Analytics
Product Design